Socially Shaping Discourse: Making CDA Work for Cultural Policy
The aim of this paper is to examine some of the benefits that Critical Discourse Analysis (CDA) might bring to cultural policy, discussing how the newspaper discourse on local holidays might promote some policies related to culture. Therefore, this paper makes an attempt to explore how the passive cultural participation, or consumption of discourse of the newspaper articles on local holidays can promote both social cohesion and inclusion from one side and reinforce the sense of local “uniqueness” thus promoting cultural diversity from another, which might be beneficial for the scholars of cultural policy and could
be evaluated as recommendations when incorporating the mass media strategy into cultural policy strategy.
The paper has been organised in the following way. It begins by introducing CDA as an analytical approach. Second, the important issues of cultural policy, such as the nexus between cultural participation and social cohesion and inclusion will be introduced. The paper will then go on to evaluate celebrations as an important terrain for promotion of these issues. Finally, the paper will illustrate how the incorporation of CDA expertise into cultural policy’s promotional mix with the help of a case study.
Keywords: Critical discourse analysis,, cultural policy,, cultural participation
PhD student, University of Jyväskylä